The Real Challenges Faced by the Real Estate Industry
The Real Challenges Faced by the Real Estate Industry
High Cost of Customer Acquisition
Traditional forms of advertising tend to have a higher cost of acquisition and often have challenges of attribution and tracking. This ultimately pushes ROI down for real estate brands, which is where digital can play a key role.
Poor Response During Launch
A low customer-response during a project launch can decrease sales figures. Unless real estate brands incorporate a cross-channel marketing mix, they will be unable to develop consumer-awareness of their projects.
Low Conversion of Leads
Without comprehensive strategies for lead nurturing in place, real estate brands often witness a low conversion of leads into site visits and sales. A lot is left in the hands of the sales team, but with WhatsApp, for Business and drip email campaigns a lot more can be done.
Slow Inventory Movement
Due to low visibility and lack of customer engagement, real estate brands often witness the slow movement of their inventory which can negatively impact profitability.